Burger King History

Create a storyboard to find transitions between the different universes. Develop four distinct universes. Video capture for the introduction to the world of paper cutting and rotoscoping. Animation and assembly of the project. We wanted to use Burger King’s illustrations, which strongly identify the brand. We also aimed to incorporate archival photos to showcase the very first Burger King or even the founders. Therefore, we proposed a mixed media approach that combines illustrations, archival images, and photographs to retrace the history and values of Burger King. For the overall art direction, I used a paper-cut aesthetic to give the elements a textured, paper-like feel.